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The Shortifi blog

Writing on the work behind the click.

Practical takes on UTM strategy, attribution, and campaign analytics — delivered every other Thursday. Subscribe and get actionable advice you can apply the same week.

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link-in-bio· Jul 15, 2026 · 3 min read

Link in bio, but measurable

Your bio link is the most valuable real estate you own, and most people treat it like a coat rack. Here's how to turn a pile of links into a channel you can actually measure.

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Topics All Attribution Engineering Product Case studies Field notes Changelog Unit economics
26 posts
Jul 15, 2026 · 3 min

UTM parameters, explained properly

Ten marketers, ten vague answers — and that's why so many reports are a mess. Here's exactly what each of the five UTM parameters does, and the naming discipline that keeps your data in one row instead of five.

Shortifi.me
May 06, 2026 · 4 min

The lifetime value of a well-tagged link

Most teams treat links as disposable campaign assets. But a properly tagged link is an appreciating asset — one that compounds analytics value, retargeting data, and institutional knowledge for months or years after creation.

Shortifi.me
Apr 29, 2026 · 4 min

How click fraud inflates your unit economics — and what to do about it

Bot traffic and click farms don't just waste ad spend — they corrupt the unit economics your team uses to make channel decisions. Here's how to spot the signals, quantify the damage, and build defenses that actually work.

Shortifi.me
Apr 24, 2026 · 3 min

Cost per attributed click vs. cost per click: why the gap matters

Your CPC is the easy number. But when dark traffic, UTM breakage, and cross-device loss erode your attribution, the cost per click you can actually act on is much higher. Here's how to measure the gap — and close it.

Shortifi.me
Apr 17, 2026 · 3 min

The economics of link rot: what happens when your short links break

Every broken link is a quiet tax on your marketing budget. Lost traffic, wasted ad spend, and eroded trust — link decay has real unit economics, and most teams have no idea how much it's costing them.

Shortifi.me
Apr 10, 2026 · 3 min

What a click actually costs you

Paid, organic, email, social — every channel quotes you a CPC. But that number is the tip of the iceberg. Here's how to count the full cost of a single marketing click, including the infrastructure and attribution overhead nobody puts in the deck.

Shortifi.me
Apr 04, 2026 · 3 min

Changelog: custom short code aliases and QR code generation

Brand your short links with memorable aliases, and generate print-ready QR codes for any link — no third-party tool required.

Shortifi.me
Mar 26, 2026 · 2 min

Changelog: real-time click dashboard and webhook notifications

Watch clicks land as they happen. Plus: send live click events to any endpoint with our new webhook integrations.

Shortifi.me
Mar 19, 2026 · 4 min

Why we chose Argon2id and what it means for your API keys

Password hashing is one of those decisions that’s easy to get wrong and nearly impossible to fix after the fact. Here’s why Argon2id is the right choice and how we apply it to both passwords and API keys.

Shortifi.me

One link, one issue, every other Thursday.

Practical tips on UTM strategy, attribution fixes, and campaign measurement — written for marketers who have to defend the numbers. Short, useful, no fluff.

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