Bitly is a great pure link shortener. Shortifi shortens links too, but wraps them in campaigns, social publishing, and conversion tracking. Choose Bitly if you only need short links; choose Shortifi if the link is one step in a campaign you need to plan and measure.
Comparison current as of July 2026. If you spot something out of date, tell us.
| Feature | Bitly | Shortifi |
|---|---|---|
| Short links & custom domains | ✓ | ✓ |
| Click analytics | ✓ | ✓ |
| QR codes | ✓ | ✓ |
| UTM vocabulary & governance | ✗ | ✓ |
| Campaign hub & funnel | ✗ | ✓ |
| Social publishing & scheduling | ✗ | ✓ |
| Conversion attribution | ✗ | ✓ |
| Link-in-bio page | ✓ | ✓ |
Shortifi imports your existing links from a CSV file, so you can bring them across and keep tracking every click.