Shortifi is a small Berlin team building the link platform we wished existed when we were doing growth in-house. We care about clean data, sharp tools, and the unglamorous parts of marketing that nobody else wants to ship.
That's it. That's the company. Every feature we ship is in service of that one rule.
Shortifi started as an internal tool at a small Berlin DTC brand in 2022. The founders — Jonas and Lea — were doing growth and engineering respectively, and spent two days a week answering the same question: "where did this click come from?".
They tried bit.ly. Then a self-hosted YOURLS. Then a Google Sheet. Then a fork of YOURLS bolted to Looker. Then, eventually, an in-house service that did everything they actually needed: branded domains, locked UTM taxonomies, an export that matched what the warehouse stored.
In 2023 they shipped it as a product. By the end of the year, 600 other marketing teams were using it. Today we're 22 people, profitable, and have served 14 billion redirects across customers in 64 countries — without raising outside capital.
We work in Berlin, mostly. Some of us are remote. We hire slowly, write our own software, and ship a substantial release every six weeks.
"A few clicks" is not data. "1,124 clicks in 7 days, +18% wow" is. We write our UI, our marketing, and our internal docs that way.
Postgres. Redis. Caddy. Python. TypeScript. The product is interesting because the stack isn't.
Silently dropping data is a tax we don't collect. Filter at presentation, never at ingest. Your dashboards stay clean; your warehouse stays honest.
One-click export of your entire workspace. Every plan. Forever. If you leave, you leave with everything.
Nobody. Shortifi is bootstrapped, profitable, and intends to stay that way. The only investors are our customers — we work for them.
Either way, the numbers will be defensible.