Shortifi is a solo project out of Hamburg. I'm building the link platform I wished existed when I was doing growth work in-house — clean attribution, locked UTM taxonomies, and click data you can actually defend in a meeting.
That's it. That's the whole project. Every feature I ship is in service of that one rule.
Shortifi started because I kept running into the same problem doing growth work: the tools for shortening links didn't care about the data behind the click. Generic shorteners gave you a redirect and nothing else. UTM builders were spreadsheets in disguise. And none of them enforced the naming consistency that clean attribution actually requires.
I tried the usual suspects — free shorteners, self-hosted options, spreadsheet workflows glued together with manual checks. Every solution worked until the team grew past two people or the campaign count hit double digits. Then the UTM data got messy, the reports stopped matching, and someone would ask "where's that number from?" with no good answer.
So I started building the tool I actually needed: branded domains, locked UTM vocabularies, click analytics that match what your CRM sees. Shortifi is that tool, now available for anyone with the same problem.
It's early days. I'm building this from Hamburg, bootstrapped, one feature at a time. If you care about attribution data that holds up under scrutiny, we're solving the same problem.
"A few clicks" is not data. "1,124 clicks in 7 days, +18% wow" is. We write our UI, our marketing, and our internal docs that way.
Postgres. Redis. Caddy. Python. TypeScript. The product is interesting because the stack isn't.
Silently dropping data is a tax we don't collect. Filter at presentation, never at ingest. Your dashboards stay clean; your exports stay honest.
One-click export of your entire workspace. Every plan. Forever. If you leave, you leave with everything.
Nobody but me. Shortifi is bootstrapped and intends to stay that way. The only accountability is to the people who use it.
Have a question, a feature request, or just want to talk about attribution? I read every message.
Contact →Free to start. No credit card required.