Custom domains for short links: why your brand deserves better than bit.ly
A short link is often the last thing someone sees before they decide to click. Here is why your brand name belongs in that URL — and how to make it happen.
Multi-touch attribution on a startup budget
You don’t need a $50k attribution platform to understand your full conversion path. Here’s how early-stage teams build meaningful multi-touch visibility with what they already have.
How we handle 50,000 redirects per second
The redirect path is the only part of Shortifi that every end-user touches. Here’s how we engineered it to stay under 5 ms at peak load — and what we learned doing it.
The hidden cost of broken UTM parameters
Broken UTMs don’t just dirty your reports. They quietly redirect budget toward channels that appear to work but don’t — while starving the ones that do.
What we learned analyzing 10 million clicks
After digging through eight months of click data across dozens of campaigns, a few patterns stood out — and most of them contradicted what the marketing playbooks say.
First-touch vs. last-touch: picking the model that matches your business
Attribution models aren’t interchangeable. The right model depends on your sales cycle, your team structure, and what decision you’re actually trying to make.
Why your Google Analytics numbers never match your CRM
Every growth team hits this wall: GA says 400 signups, the CRM shows 280. Which number do you trust? Neither — until you understand why they diverge.