Link platform · v2.4 just shipped

Short links
with real attribution.

Shortifi replaces your bit.ly and three spreadsheets with one workspace. Branded short codes, custom domains, UTM hygiene, and click analytics that match what your CRM sees — built for marketing teams that actually have to defend the numbers.

vel.lm/spring-hero · auto-tagged with utm_campaign=spring-26
Start free Watch the 90s tour
Free for 5,000 clicks/mo No credit card GDPR-ready
Live · last 60s
vel.lm/_admin/feed
vel.lm/spring-hero
→ vellumandoak.com/spring-2026
Instagram
+18
vel.lm/linen-em
→ vellumandoak.com/p/linen-journal
Email
+12
vel.lm/p-folio
→ vellumandoak.com/p/leather-folio-a5
Google Ads
+9
vel.lm/tk-pen
→ vellumandoak.com/p/fountain-pen-mech
TikTok
+7
vel.lm/gift-bundle
→ vellumandoak.com/gift-sets/spring
Affiliate
+5
vel.lm/press-vogue
→ vellumandoak.com/press/vogue
Press
+3
vel.lm/spring-hero
→ vellumandoak.com/spring-2026
Instagram
+22
Today
6,164
7d
48,230
Δ wow
+18.4%
spring-hero · 18,420 clicks
Bots filtered · 0.8%
Trusted by 14,000+ teams
Why teams switch

A shortener that respects your attribution model.

Most short-link tools treat clicks like vanity metrics. Shortifi treats them like the data your finance team will ask about — clean UTMs, deduped sessions, bots filtered by default, and one row per click in an export you can actually join.

Branded short codes

Bring your own domain. vel.lm/spring-hero earns more clicks than bit.ly/3xN9q2. On-demand TLS, per-domain shortcode namespaces.

vel.lm · active
go.vellumandoak.com · active
press.vellumandoak.com · verifying

UTM matrix builder

Generate 40 perfectly-tagged links from one form. Pick a campaign, tick sources & mediums, and Shortifi enumerates the cross-product — no typos, no rogue casing.

×
ig
em
tt
hero
story
ftr
8 valid combinations · 0 typos

Click analytics

Per-link, per-campaign, per-country, per-device. Daily roll-ups in your dashboard, raw events in your warehouse — bots flagged not deleted.

Mar 1Mar 15Today
Anatomy

Every short link carries its own attribution.

Shortifi attaches UTM parameters at redirect time — not pasted into the URL. The short code stays clean, the long URL gets the tags it needs, and your GA + warehouse see consistent values across the team.

1
Domain · branded, on-demand TLS, multi-tenant.
2
Shortcode · 5–24 chars, unique per domain, readable.
3
Target · any URL, normalised, validated.
4
UTM tags · attached server-side, locked to your taxonomy.
https://vel.lm/spring-hero
Redirects to
https://vellumandoak.com/spring-2026
?utm_source=instagram
&utm_medium=social
&utm_campaign=spring-26
&utm_content=hero
Redirect
8 ms p50
Status
307 found
Cached
99.7%
Analytics that answer

Pretty charts. Honest numbers.

KPI cards that match what your finance team will compute. A 30-day time series with bots split out, not deleted. Top campaigns, top sources, top countries — all in one screen, all exportable to CSV the next time someone asks "where's that number from?".

app.shortifi.io/dashboard
Vellum & Oak · Pro
Workspace overview · last 7 days
Good afternoon, Mira.
24h 7d 30d 90d
Total clicks
48,230
+18.4% vs prior 7d
Unique visitors
32,104
+11.2% 67% of total
Active links
86
+6.1% 12 today
Bot traffic
0.8%
−12.4% filtered
Clicks over time
30-day trailing · grouped by day
Clicks Bots
Mar 19 · 8,420
Mar 1Mar 8Mar 15Mar 22Mar 30
Top sources
Instagram18.4k
Email11.2k
Google Ads6.8k
TikTok4.9k
Affiliate2.9k
Newsletter2.1k
8 ms
p50 redirect latency · global edge cache
99.99%
uptime on the redirect hot path · 90-day rolling
14 BN
clicks served · since launch, Sep 2023
From the team
We replaced bit.ly, a Notion template, and three half-broken Looker dashboards with Shortifi. Now finance and growth argue about strategy, not whether the click counts match.
MH
Mira Halász
Head of Growth, Vellum & Oak
Pricing

Pick a tier. Outgrow it on your own time.

Compare all features →
Free
for trying it out
€0
forever · 1 user
  • 5,000 clicks / mo
  • 1 custom domain
  • 30-day click history
Start free
Starter
first marketing hire
€19
per month · 3 users
  • 50k clicks / mo
  • 3 custom domains
  • UTM matrix builder
  • QR codes
Choose Starter
Scale
talk to us
Custom
SLA · SSO · DPA
  • 10M+ clicks / mo
  • SAML SSO + SCIM
  • Dedicated success engineer
  • 99.99% uptime SLA
Contact sales

Ship one cleaner link today.

Sign up takes 90 seconds. Verify a domain, build a campaign, watch clicks come in. Then bring the rest of your team.

Start free → Book a demo