Changelog: bulk link creation and CSV import
Stop creating links one at a time. Upload a CSV and generate hundreds of tracked short links in seconds — UTM params and all.
Building a click pipeline that never drops an event
Click events are the most write-heavy thing Shortifi does. We built our pipeline on Redis Streams — here’s the architecture, the failure modes we designed around, and what durability actually means in practice.
How a nonprofit doubled donation conversions with proper attribution
Roots Forward, a reforestation nonprofit, was driving traffic to their donation page from six channels but had no reliable way to know which ones actually converted. Fixing that changed everything.
Five link shortener red flags every marketer should know
I’ve migrated link libraries three times in eight years. Each time taught me something new about what to look for — and what to run from — when evaluating a URL shortener.
Workspace permissions done right: who can edit what, and why it matters
Access control is not a compliance checkbox. When permissions match how teams actually work, you get fewer mistakes, faster onboarding, and audit trails that mean something.
From spreadsheet chaos to single dashboard: a B2B SaaS migration story
Clearpath, a 40-person B2B SaaS company, ran their entire marketing attribution out of a Google Sheet for two years. This is the honest story of migrating off it.
The Monday morning dashboard check: a marketer’s ritual
Every Monday at 8:47 AM I open the same four tabs in the same order. It took me two years to stop feeling guilty about how ritualistic it is, and another year to realize the ritual is the point.
Vocabulary lock: the end of utm_source=Facebok
One misspelled UTM source can silently corrupt weeks of campaign data. Shortifi’s vocabulary feature makes that class of error structurally impossible.
How a 12-person e-commerce team cut reporting time by 60%
Fenwick & Root, a direct-to-consumer home goods brand, was drowning in link chaos across four marketing channels. Here’s how they fixed it in three weeks.