The lifetime value of a well-tagged link
Most teams treat links as disposable campaign assets. But a properly tagged link is an appreciating asset — one that compounds analytics value, retargeting data, and institutional knowledge for months or years after creation.
How click fraud inflates your unit economics — and what to do about it
Bot traffic and click farms don't just waste ad spend — they corrupt the unit economics your team uses to make channel decisions. Here's how to spot the signals, quantify the damage, and build defenses that actually work.
Cost per attributed click vs. cost per click: why the gap matters
Your CPC is the easy number. But when dark traffic, UTM breakage, and cross-device loss erode your attribution, the cost per click you can actually act on is much higher. Here's how to measure the gap — and close it.
The economics of link rot: what happens when your short links break
Every broken link is a quiet tax on your marketing budget. Lost traffic, wasted ad spend, and eroded trust — link decay has real unit economics, and most teams have no idea how much it's costing them.
What a click actually costs you
Paid, organic, email, social — every channel quotes you a CPC. But that number is the tip of the iceberg. Here's how to count the full cost of a single marketing click, including the infrastructure and attribution overhead nobody puts in the deck.