The Shortifi blog

Writing on the work behind the click.

Practical takes on UTM strategy, attribution, and campaign analytics — delivered every other Thursday. Subscribe and get actionable advice you can apply the same week.

Topics All Attribution Engineering Product Case studies Field notes Changelog Unit economics

3 posts

Feb 23, 2026 · 3 min

How a nonprofit doubled donation conversions with proper attribution

Roots Forward, a reforestation nonprofit, was driving traffic to their donation page from six channels but had no reliable way to know which ones actually converted. Fixing that changed everything.

Shortifi.me

Jan 30, 2026 · 3 min

From spreadsheet chaos to single dashboard: a B2B SaaS migration story

Clearpath, a 40-person B2B SaaS company, ran their entire marketing attribution out of a Google Sheet for two years. This is the honest story of migrating off it.

Shortifi.me

Jan 07, 2026 · 3 min

How a 12-person e-commerce team cut reporting time by 60%

Fenwick & Root, a direct-to-consumer home goods brand, was drowning in link chaos across four marketing channels. Here’s how they fixed it in three weeks.

Shortifi.me

One link, one issue, every other Thursday.

Practical tips on UTM strategy, attribution fixes, and campaign measurement — written for marketers who have to defend the numbers. Short, useful, no fluff.

No spam. Unsubscribe in one click.